![]() This ad from Academy Award-winning director Damien Chazelle ( Whiplash, La La Land) shows it’s nothing to be embarrassed by. People who shoot iPhone videos vertically are often mocked for having committed a major error. Anytime you can get people to invest in the characters in an ad, you’re doing something right! “Vertical Cinema” - iPhone By the end, you’re invested enough that you want to know how the team’s presentation went. Running at almost seven minutes, it’s more a short film than a commercial, but it does a great job of advertising Apple products and their uses along the way. ![]() But this one, titled “The Whole Working-From-Home Thing,” managed to be among the best I’ve seen. It may as well have been a law of advertising that every brand had to do a working-from-home ad this year. Even if it makes me desperately want a colorful hummingbird to go with my iPad setup. It’s a cute, fun ad that finds an innovative way to showcase these products’ innovative new design. The tiny bird effectively illustrates the way the hardware setup hovers effortlessly. “Float” depicts a colorful hummingbird flying around inspecting Apple’s new tablet/keyboard combo. “Float” - iPad Pro/Magic KeyboardĪpple showed off the iPad Pro and Magic Keyboard in a really fun way in this ad. It’s a great, abstract way of demonstrating this particular feature. It shows a wearer moving through a busy street, switching between the two modes to either listen to what’s going on around them or block out the noise. “Snap,” the ad for the AirPods Pro and its active noise cancellation and Transparency mode, was another winner. “Snap” - AirPods ProĪirPods advertising has been ace since Apple introduced the product line. Just artistically, it’s a brilliant, understated ad that focuses on what Apple products can help you do. But I think the results were pretty great.īlack-and-white still images of influential women such as Gloria Steinem, Malala Yousafzai and others using MacBooks - combined with Beyoncé empowerment anthem “Flawless” - adds up to something pretty special. As I guy, I’m probably not qualified to comment on the effectiveness of this particular spot. Having a corporation piggyback off an event like International Women’s Day can seem kind of blatant and, well, gross. “Behind the Mac - International Women’s Day” Making a library of disparate games feel like they’re connected under one broad umbrella is tough. It featured characters from multiple Apple Arcade titles such as Lego Builder’s Journey and Ultimate Rivals: The Rink. But it was a nifty way of showing off the Apple Arcade subscription service. 2020’s “A New World to Play In” won’t give Scott sleepless nights. Super Bowl ads come with a high benchmark for Apple thanks to the legendary “1984” Macintosh ad directed by Ridley Scott. But this campaign - and the “Whiteout” snowboarding ad in particular - was a fun minor advertising triumph from the Cupertino folks this year. Slow-motion selfies did not exactly set the world on fire. They care about what this means to them in terms of their daily experience using a device.Īpple’s “Slofie” campaign, showing off the iPhone 11’s slo-mo front-facing camera feature, provided a great example of this. Most people don’t care about gigaflops-per-flip or the number of splines reticulated by the CPU. One thing I’ve always loved about Apple advertising is the fact that the product comes second to the use-case. The best Apple ads of 2020 “Whiteout” - iPhone 11
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |